I am very familiar with the story you told in this article Alex, though I was not very close to that specific team. Well, if I remember correctly one of "my guys" was appointed as DevRel embedded with it at some point, but I'm digressing.
I think you're touching on a very important point here, where individuals and teams start thinking, talking and acting on technology for the sake of technology. Because they know better, and they're coming from a place where "we're serious about this stuff".
In the specific story you relate to, there was also a fractal element, where the over-investment in technology happened at the broader scale as well.
I am very familiar with the story you told in this article Alex, though I was not very close to that specific team. Well, if I remember correctly one of "my guys" was appointed as DevRel embedded with it at some point, but I'm digressing.
I think you're touching on a very important point here, where individuals and teams start thinking, talking and acting on technology for the sake of technology. Because they know better, and they're coming from a place where "we're serious about this stuff".
In the specific story you relate to, there was also a fractal element, where the over-investment in technology happened at the broader scale as well.
It'd be great to read more examples either here or in a post with more details. That company's transition led to a wealth of experience and wisdom.