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That's another great post Alex.

The one thing I'm confused about though is – then what is the "strategy" for this fictious car company? Is it the collection of all of the above (Vision, Mission, etc)?

That's what it smells like to me – given that from the vision/mission part you can deduce "Why", Policies give you "How, and "What" can be found across goals, objectives, plan. Or am I off base?

But it would be great if you could add a "strategy" example to this post as well to make it crystal clear.

thanks!

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Thanks for the feedback Anthony. T

No, you're not off. All of this comes together in a strategy. There's more info in the other post on Strategy Basics.

The Good Strategy Bad Strategy has lots of good examples that I'd not duplicate.

In upcoming posts I'll touch on some examples.

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